1. How to send an email campaignWrite a campaign to the contacts who agreed to hear from you, schedule it, and follow what came back.
2. How to post to social media and see your ad resultsWrite posts, approve them before they go out, and read what your ads spent and brought in.
3. How to track affiliates and the customers they sendAdd the partners who refer customers to you, record their referrals, and see what you owe and have paid them.
4. How to find and watch your competitorsTell Otto where you work, track up to eight competitors, and see what changed on their public websites.
5. How to set up your website, domain and business emailGet a site live at a free Otto address or your own domain, have Otto design it, and prepare the records for business email.