How to collect product reviews

Open an order and press Ask for a review. The email waits in Reviews for approval, and a review is shown only once you publish it.

Updated 2026-10-25

Otto asks a customer about the products in one order, collects their stars and words, and shows the ones you publish on your customer help page.

Where

Store → Orders to ask, and Store → Product reviews to read and publish.

Open an order and press Ask for a review. Only someone who manages the business can.
The email waits in Reviews (the list of things waiting for approval). Read it, change the words if you like, and approve it.
Once approved, the email goes from your connected mailbox with a link. The customer gives each product 1 to 5 stars and a few words, and chooses the name shown with it.
Open Store → Product reviews and press Publish on the ones to show, or Hide to take one down.

Each order is asked once, and its link works once, for 60 days after it was sent.
A buyer from a marketplace that does not allow emailing its buyers is not asked; the button says why.
A customer who unsubscribed or whose address bounced is not asked.
A review's words are never changed. Published reviews show under What customers say on your customer help page (Store → Returns), when that page is switched on. To show them on your Otto website too, add the Customer reviews (from Otto) section to a page; it stays current without publishing again.

"This order was already asked for a review." Each order is asked once.
"This order has no email address." There is no address to ask.
"No mailbox is connected, so this could not be sent." Connect a mailbox, then approve again.