How to add a chat to your website

Put a chat bubble on your Otto site or any other website, answered by Otto from what you told it about your business and your products.

Updated 2026-10-24

Website chat puts a chat bubble on your website. A visitor asks a question, about your business or, on a shop, about the product they are looking at, and Otto answers. It is under Growth → Website, on the Chat tab, or below the three setup steps if you have no Otto site yet. An owner or admin switches it on.

What it answers from

• What you wrote under Knowledge → About the business. If that is empty, the chat can only pass questions to you, and the Chat tab says so.
• Your Store: when a visitor is on a product page, the price and stock come from your connected store, not from the page.
• The page the visitor is on.

It never agrees to a price, refund, booking or discount itself, and never asks for payment details. When it can't answer, or someone wants a person, it asks for their name and email. They become a contact with the source Website chat, with their question in a note, and you get a notice. They are never signed up for marketing.

Switch it on

1. Open Website → Chat.
2. Turn on Website chat.
3. Choose a First message (or keep the one shown), a Colour, and Most answers a day.
4. Press Save.

On your Otto website there is nothing else to do: every published page shows the chat.

On another website

Once the chat is switched on, it can go on any website you run, such as a Shopify store:

1. Under On another website, type the address visitors see, for example yourstore.com, and press Add website. The chat only answers on websites in this list.
2. Press Copy beside the line of code.
3. Paste it into your site just before the closing body tag. On a Shopify store, once the chat is switched on: Online Store → Themes → ⋯ → Edit code → layout/theme.liquid, paste, and save.