How to run a speed-to-lead check

Send a prospect a test inquiry yourself, press Start a speed test on their card, then record when they reply. Otto shows how long it took.

Updated 2026-10-26

A speed-to-lead check measures how long a prospect takes to answer a new inquiry, so you can quote the result in your first email. It is for agency businesses. Otto records the times; it never contacts the prospect.

Where

Contacts, open the prospect, then Speed-to-lead check on their card.

Steps

1. Send the prospect an inquiry yourself, e.g. through their website form.
2. Press Start a speed test. Choose Sent through, check Sent at, and set Days to wait (3 unless you change it). Press Record.
3. When they reply, press Replied now, or pick the time they replied and press They replied then.

What happens next

The card shows the result, e.g. "Answered in 9 hours 12 minutes". With no reply recorded once the days to wait have passed, it shows "No reply after 3 days". Until then it shows how long ago the inquiry was sent.

With a result there is a sentence ready to quote, e.g. "When I sent an inquiry through their website form on October 20, it took 9 hours 12 minutes to hear back." Press Copy sentence.

Good to know

• Clear reply undoes a reply recorded by mistake. Delete removes the test.
• Up to 20 tests per contact.

If it doesn't work

• "The reply cannot come before the inquiry was sent." Check both times.
• "When it was sent cannot be in the future."